latest tweet from @abramsresearch
By Michael Langman and the AR Team
Over the past month, UEFA’s EURO Tournament has been generating tons of buzz across the social web. Featuring some the world’s most celebrated and recognizable national teams, it’s easy to see why the EURO qualifies as the world’s second-biggest soccer. Yet heading into this week’s semifinal matches, the two favorites, Germany and Spain, presented an odd contrast. Spain, the reigning champions, had generated more conversation on Twitter than any other team, while Germany, one of the early favorites to win the tournament, had generated the least. 
On its surface, the lack of discussions surrounding the German side may seem strange. The Germans play a highly enjoyable brand of football, one that had led the tournament in scoring entering this week, and the team breezed through arguably the toughest competition to get to this point - they emerged from the so-called Group of Death, which featured well-regarded teams from the Netherlands and Portugal, without so much as a tie. 
The reason illustrates an important fact about social media, which is that a brand’s overall ability to drive conversation is deeply reliant on the popularity of its individual parts. Out of the top ten EURO 2012 players on Twitter, five of them play for the Spanish national team. Many of the players on the Spanish national team play for top clubs in the wildly popular Premier League, arguably the most famous soccer league in the world. By contrast, almost all of the German talent plays in the Bundesliga, an extremely competitive (but far less widely watched) league in Germany. 
The global popularity of the Premier League is largely responsible for the other reason Spain has created so much buzz: athlete marketing. Spanish midfielder Cesc Fabregas has graced the cover of GQ, defender Gerard Piqué is dating the global pop icon Shakira, and midfielder Xabi Alonso is a spokesman for Hugo Boss. In short, the Spanish national team is filled with international celebrities, while the German team is not.
So for all the attention paid to to the peaks and valleys of Twitter conversation during matches, the real work that goes into winning on social media happens before the big game. It’s about cultivating and leveraging the connections you already have. 

By Michael Langman and the AR Team

Over the past month, UEFA’s EURO Tournament has been generating tons of buzz across the social web. Featuring some the world’s most celebrated and recognizable national teams, it’s easy to see why the EURO qualifies as the world’s second-biggest soccer. Yet heading into this week’s semifinal matches, the two favorites, Germany and Spain, presented an odd contrast. Spain, the reigning champions, had generated more conversation on Twitter than any other team, while Germany, one of the early favorites to win the tournament, had generated the least. 

On its surface, the lack of discussions surrounding the German side may seem strange. The Germans play a highly enjoyable brand of football, one that had led the tournament in scoring entering this week, and the team breezed through arguably the toughest competition to get to this point - they emerged from the so-called Group of Death, which featured well-regarded teams from the Netherlands and Portugal, without so much as a tie. 

The reason illustrates an important fact about social media, which is that a brand’s overall ability to drive conversation is deeply reliant on the popularity of its individual parts. Out of the top ten EURO 2012 players on Twitter, five of them play for the Spanish national team. Many of the players on the Spanish national team play for top clubs in the wildly popular Premier League, arguably the most famous soccer league in the world. By contrast, almost all of the German talent plays in the Bundesliga, an extremely competitive (but far less widely watched) league in Germany. 

The global popularity of the Premier League is largely responsible for the other reason Spain has created so much buzz: athlete marketing. Spanish midfielder Cesc Fabregas has graced the cover of GQ, defender Gerard Piqué is dating the global pop icon Shakira, and midfielder Xabi Alonso is a spokesman for Hugo Boss. In short, the Spanish national team is filled with international celebrities, while the German team is not.

So for all the attention paid to to the peaks and valleys of Twitter conversation during matches, the real work that goes into winning on social media happens before the big game. It’s about cultivating and leveraging the connections you already have. 

For sports fans, the second screen isn’t just an enrichment of the TV-watching experience. It has become an integral part of it. 
Game Five of the 2012 NBA Finals generated 6.31 million social media comments, the third-highest total of the year, a number that in some sense confirms what other statistics have been demonstrating for a while; 83% of sports fans, for example, will check social media platforms while watching a game on television. With that level of participation and engagement, such a high volume of posts isn’t much of a surprise. What is surprising, however, is the breadth of conversations that appear to be taking place.
The best indication of this variety can be found in this infographic’s sentiment analysis. According to Bluefin’s data, most of the conversations taking place around Game Five were sentiment-neutral. Granted, sentiment analysis has a ways to go before it can be considered wholly reliable, as social media listening tools still have trouble parsing double meanings, detecting irony or sarcasm, etc.
But the vasty majority of the narratives that surround sporting events tend to have very clearly defined moral parameters, with big clear expanses of black and white: “Is Lebron going to be clutch tonight, or will he choke in the fourth quarter?” ; “Is Russell Westbrook helping the Thunder, or hurting them?” ; “Are the Miami Heat redeemed, or not?” As such, it’s almost shocking that more posts didn’t show more feelings.
There is plenty that one could take away from that big, grey middle ground, but there’s one thing that is unmistakably positive: social media is now integral to the sports-watching experience, and there will be plenty for franchises, athletes, and sports brands to talk about. 

For sports fans, the second screen isn’t just an enrichment of the TV-watching experience. It has become an integral part of it. 

Game Five of the 2012 NBA Finals generated 6.31 million social media comments, the third-highest total of the year, a number that in some sense confirms what other statistics have been demonstrating for a while; 83% of sports fans, for example, will check social media platforms while watching a game on television. With that level of participation and engagement, such a high volume of posts isn’t much of a surprise. What is surprising, however, is the breadth of conversations that appear to be taking place.

The best indication of this variety can be found in this infographic’s sentiment analysis. According to Bluefin’s data, most of the conversations taking place around Game Five were sentiment-neutral. Granted, sentiment analysis has a ways to go before it can be considered wholly reliable, as social media listening tools still have trouble parsing double meanings, detecting irony or sarcasm, etc.

But the vasty majority of the narratives that surround sporting events tend to have very clearly defined moral parameters, with big clear expanses of black and white: “Is Lebron going to be clutch tonight, or will he choke in the fourth quarter?” ; “Is Russell Westbrook helping the Thunder, or hurting them?” ; “Are the Miami Heat redeemed, or not?” As such, it’s almost shocking that more posts didn’t show more feelings.

There is plenty that one could take away from that big, grey middle ground, but there’s one thing that is unmistakably positive: social media is now integral to the sports-watching experience, and there will be plenty for franchises, athletes, and sports brands to talk about. 

In its first 24 hours, Facebook’s “Like” button earned 1 billion impressions; amazing to think that it all came out of a developer platform launched just a few years before. via Mashable

In its first 24 hours, Facebook’s “Like” button earned 1 billion impressions; amazing to think that it all came out of a developer platform launched just a few years before. via Mashable

In just three years, tablets went from unknown quantity to a device owned by 19% of U.S. adults. 

In just three years, tablets went from unknown quantity to a device owned by 19% of U.S. adults. 

(via Poynter)

(via Poynter)

As Klout expands its attempts to drive use of its service, we may see more cross-platform attempts to get people to share, tweet and pin, but few will be as tidy as this Pinterest strategy. 

As Klout expands its attempts to drive use of its service, we may see more cross-platform attempts to get people to share, tweet and pin, but few will be as tidy as this Pinterest strategy. 

Earlier this week, it was reported that digital ad spending by candidates in the 2012 presidential race was up 700% from 2008 levels. 
Today, comscore has a little gem about where some of the money goes, with the Romney campaign making a significant investment in social, most likely in an attempt to eat away at the overwhelming advantage that the Obama campaign currently enjoys in that space. 
Romney’s campaign clearly has the funds to make an investment of this size, but does he have the right strategy? We’ll know more in a couple of months. 

Earlier this week, it was reported that digital ad spending by candidates in the 2012 presidential race was up 700% from 2008 levels. 

Today, comscore has a little gem about where some of the money goes, with the Romney campaign making a significant investment in social, most likely in an attempt to eat away at the overwhelming advantage that the Obama campaign currently enjoys in that space. 

Romney’s campaign clearly has the funds to make an investment of this size, but does he have the right strategy? We’ll know more in a couple of months. 

Millennials worry how connectivity will impact our future via Mashable. 

Millennials worry how connectivity will impact our future via Mashable

Nice to have something that dispels the notion that social is just for B2C. (via AllTwitter)

Nice to have something that dispels the notion that social is just for B2C. (via AllTwitter)

The Role of Mobile Devices, Social Media in News Consumption via Mediashift & Pew Project For Excellence in Journalism  

The Role of Mobile Devices, Social Media in News Consumption via Mediashift & Pew Project For Excellence in Journalism