February 2012
5 posts
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January 2012
3 posts
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December 2011
5 posts
3 tags
6 tags
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November 2011
3 posts
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October 2011
1 post
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September 2011
3 posts
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The Information is Beautiful Awards (And Why They...
By Max Willens
One of the ironies of journalism’s ongoing evolution is the lack of exposure it’s gotten. Even though there are all kinds of organizations and creators pushing journalism and media into new directions, the biggest and most powerful news organizations regard them with skepticism when they look at them at all; more often than not, they turn a blind eye.
Which is why...
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With Zagat Acquisition, Spices Up Its Location...
This afternoon, Google announced an acquisition that promises to add some flavor to its Places and Deals offerings: Zagat.
The restaurant rating publisher, which was purchased for an undisclosed sum, will be used as a “cornerstone” of Google’s local offering, according to a blog post written by Marissa Mayer, Google’s new VP of Local, Maps and Location Services.
“Zagat provides people...
August 2011
3 posts
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@darrenrovell Gets His Own Twitter-Friendly Rays...
CNBC’s Darren Rovell, or should we say, @darrenrovell, has his wildest dreams come true: he sang the national anthem and got his own Tampa Bay Rays jersey featuring his twitter handle at the club’s first ever “Tweet-Up” at Thursday’s game vs. the Blue Jays.
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New facebook feature lets you announce your...
By Caroline Nisenson & The AR Team
Throughout the past few years, Facebook’s been putting in additional features including fresh and innovative ways for users to showcase their family tree and relationship status. These days, a Facebook page (depending on the privacy settings) can give outsiders a truly personal look into someone else’s life. But with the launch of its most recent...
July 2011
6 posts
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Steve Alford Wrong for Banning New Mexico...
By Matt Rudnitsky & The AR Team
Steve Alford, coach of the University of New Mexico men’s basketball team, has banned his players from having Twitter accounts. We understand where he’s coming from, but this doesn’t seem fair to the players.
Alford did have an account of his own, but he deleted it. So he does have experience with the site and isn’t being a...
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Study Breaks Down Age, Ethnicity & Gender of Major...
By Caroline Nisenson & The AR Team
A recent study from the nonprofit and nonpartisan Pew Research Center examines how social and cultural identifiers factor into social networking within the United States. In the study entitled Social Networking Sites And Our Lives, Pew Internet recorded the age, ethnicity and gender distributions of the major social networking platforms: Facebook,...
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Moviemaking & Social Media Combine For New...
By Caroline Nisenson & The AR Team
We live in an age where the media is no longer one sided. Since Facebook and Twitter exploded into a worldwide phenomenon, social media has become an integral part of society. Social interaction and information sharing are now crucial to the success of brands, as consumers not only prefer a two-way dialogue with the media…they expect it. It’s not...
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MLB losing fans, needs to follow the NBA and...
By Matt Rudnitsky & The AR Team
Tuesday night’s MLB All-Star Game scored its lowest TV ratings in the game’s history, breaking last year’s record. This year’s NBA All-Star Game scored its highest ratings since Michael Jordan’s last appearance, up 37 percent from last year. And in general, MLB is losing popularity while the NBA is gaining it.
Why are the two...
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The NBA's Rejection of Social Media
By Ryan Laughlin & The AR Team
The National Basketball Association has been intertwined with the limiting of social media use in sports for years now, and Thursday’s NBA Draft may further derail journalists’ efforts to inform their followers of breaking sports news.
Less than two years after being the center of Twitter limitations for ESPN reporters, the NBA may now attempt to limit...
June 2011
15 posts
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Sports Fans and Social Media Survey: Basketball...
By Matt Rudnitsky & The AR Team
Catalyst recently released its 2011 Fan Engagement Survey results, which showed some interesting stats on the use of social media by sports fans.
You can find the results here from the Sports Business Journal.
Our sports digital marketing team at Abrams Research took a look at the results and here are five important things we took away from the survey:
...
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Athletes Who Tweet Have More Brand Influence On...
From the 2011 Catalyst Fan Engagement Study:
“Sports’ fans who follow athletes on twitter are 55% more likely to purchase a brand if it’s mentioned by them in social media. That number is significantly higher among young (18-34), non-white fans (75%)…”
The most important platforms?
“80% of fans use Facebook, 30% use YouTube and 23% use Twitter to follow...
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A Must For Charities: How Non-Profit Organizations...
By Caroline Nisenson & The AR Team
We’ve seen how crucial it is for brands to use social media in order to connect with consumers and enhance their marketing strategies. Nowadays, social networking sites like Facebook and Twitter are essential tools that most companies are taking advantage of. But what about non-profit organizations? You might assume that charities, which rely so heavily...
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Whitlock, Simmons may be controversial, but they...
By Matt Rudnitsky & The AR Team
We’ve recognized, ranked and critiqued tweeting athletes —the good and the bad, but we haven’t touched on sportswriters. Yet. And considering that they’re the ones creating the ever-changing narratives of the sports world (LeBron “has emerged as the Heat’s go to guy late! ”No, now he’s “shrinking in the fourth...
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Live Video Production Now Possible with...
By Caroline Nisenson & The AR Team
IPhones and iPads currently allow users to create video with ease through built-in cameras and other various Apple editing applications. The ability to shoot live TV with a crew of people, however, had not yet been conquered by smartphones and tablet devices…until now.
CollabraCam is a new app that makes it possible to “direct” live video...
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How to Expand Your Brand with the iPhone Instagram...
By Caroline Nisenson & The AR Team
A few weeks ago we told you about three key emerging Social Media tools to look out for. One of those platforms is a free iPhone app called Instagram, a photo sharing service with unique editing capabilities like filters that make pictures look vintage. IPhone users seem to be loving it, so much so that Instagram is quickly becoming one of the most...
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CNNMoney Tech Tumblr: Scientists predicted a... →
cnnmoneytech:
Editor’s note: The following is a guest post from Ken Sweet, a CNNMoney contributing writer on the markets beat. He covered video games in a past life, so techy things occasionally pull his interest away from the Dow.
History is littered with experts’ failed predictions about how one…
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Privacy Concerns? How to Disable Facebook's New...
By Caroline Nisenson & The AR Team
Some of you may have noticed Facebook’s new facial recognition program, which automatically identifies users’ faces in photos posted to the site. If you haven’t come across this recent feature, it’s important to be aware of, because you might not feel completely comfortable with it.
Here’s how it works: once you upload a photo, Facebook uses...
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Keep An Eye on These Three Emerging Social...
By Caroline Nisenson & The AR Team
Media has evolved drastically throughout the past decade, becoming more interactive, collaborative, and user-generated. With the emergence of social media, the nature of human communication is changing as people are finding new ways to build social capital. During the past few years, social networking platforms like Facebook, Myspace, and Twitter have...
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Shaq's weighty influence gives Tout life; his top...
By Matt Rudnitsky & The AR Team
Shaquille O’Neal, 15-time All-Star, 4-time NBA Champion and lifelong enemy of his own knees has retired at the age of 39. The news itself isn’t surprising, but the way it broke is. Shaq — the self-proclaimed “emperor of the social media network” did it via tweet — linking to a video message on Tout in which he announced his...
May 2011
11 posts
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#Weinergate Reveals Valuable Social Media Lessons
By Caroline Nisenson & The AR Team
The blogosphere was abuzz this past Memorial Day weekend after a suggestive photo was posted from the Twitter account of New York Congressman Anthony Weiner, allegedly meant for a 21 year-old college student. The picture was taken down almost immediately – but not before it was re-tweeted by many and published by Biggovernment.com.
Weiner says his account...
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Jared Dudley, Brandon Phillips among smartest...
By Matt Rudnitsky & The AR Team
With athletes making steroid accusations and calling their employers idiots through tweets, most of the publicity for sports social media is negative.
Some writers and fans have even gone as far as calling for athletes to stop tweeting altogether, as if nothing good can come from it. They’re wrong. Obviously, disasters like Rashard...
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Ochocinco's Near Death Bull Ride Ranks In AR's...
By Matt Rudnitsky of Abrams Research Sports
The sports world is wising up to social media, realizing that its sole purpose is not just to get athletes in trouble. Savvy franchises and leagues are beginning to use sites like Twitter and Facebook more effectively, generating interest and enhancing their brands.
There are a ton of new, successful campaigns out there, but a lot are just...
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Has Foursquare Checked In Too Late?
By The Abrams Research Team
As Foursquare gears up for a new round of venture funding, reports are surfacing that founder Dennis Crowley expects to raise between $20 and $40 million to help the location based social networking tool grow. Many (including the Wall Street Journal) have expressed doubts that the three-year-old start up can secure that kind of financing, especially with hungry...