By Matt Rudnitsky of Abrams Research Sports
The sports world is wising up to social media, realizing that its sole purpose is not just to get athletes in trouble. Savvy franchises and leagues are beginning to use sites like Twitter and Facebook more effectively, generating interest and enhancing their brands.
There are a ton of new, successful campaigns out there, but a lot are just run-of-the mill. Here’s a ranking of the three smartest, most innovative social media campaigns launched in recent times: