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What Not To Do In Social Media : The Marc Jacobs Saga

By The Abrams Research Team

In early March, Abrams Research released a comprehensive social media guide for luxury brands.  The guide was intended as a resource for luxury brands and included statistics, guidance, and real-world case studies that highlighted the social media practices that have been most (or least) effective for luxury brands.  We praised brands like Four Seasons and Burberry for their usage of social media, and offered constructive criticism for the luxury brands that were not using social media well.


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