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Earlier this week, it was reported that digital ad spending by candidates in the 2012 presidential race was up 700% from 2008 levels. 
Today, comscore has a little gem about where some of the money goes, with the Romney campaign making a significant investment in social, most likely in an attempt to eat away at the overwhelming advantage that the Obama campaign currently enjoys in that space. 
Romney’s campaign clearly has the funds to make an investment of this size, but does he have the right strategy? We’ll know more in a couple of months. 

Earlier this week, it was reported that digital ad spending by candidates in the 2012 presidential race was up 700% from 2008 levels. 

Today, comscore has a little gem about where some of the money goes, with the Romney campaign making a significant investment in social, most likely in an attempt to eat away at the overwhelming advantage that the Obama campaign currently enjoys in that space. 

Romney’s campaign clearly has the funds to make an investment of this size, but does he have the right strategy? We’ll know more in a couple of months. 

#Weinergate Reveals Valuable Social Media Lessons

By Caroline Nisenson & The AR Team

The blogosphere was abuzz this past Memorial Day weekend after a suggestive photo was posted from the Twitter account of New York Congressman Anthony Weiner, allegedly meant for a 21 year-old college student. The picture was taken down almost immediately – but not
before it was re-tweeted by many and published by Biggovernment.com.

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